In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. 顿颈蝉苍别测鈥檚&苍产蝉辫;Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney鈥檚 revival of the franchise.
Covering the period from Disney鈥檚 purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie鈥檚 release. From fears that Princess Leia would be turned into a 鈥淒isney princess鈥 to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series鈥 history.
鈥Star Wars isn鈥檛 what it used to be. This fascinating collection of essays captures a key moment in its ever-expanding universe, acknowledging the contradictions of its history, the fluidity of its continuity, and the diversity of its texts鈥攆rom toys to theme parks, from the Holiday Special to The Force Awakens. Engaging and entertaining.鈥濃擶ill Brooker, author, Using the Force: Creativity, Community, and Star Wars Fans
鈥淣o other volume engages this topic so thoroughly or in-depth. Thanks to four new Star Wars films since Disney鈥檚 acquisition of the property, the subject is both hot and relevant, and the contributors provide insights and contextualization for the larger Star Wars universe and the academy. Plus, it鈥檚 fun to read!鈥濃擪evin Wetmore, Loyola Marymount University
鈥淎n international mix of authors鈥攎any of whom grew up as part of the Star Wars generation鈥攖urn their collective intelligence onto Disney鈥檚 expansion of George Lucas鈥檚 epic adventure saga, considering how Star Wars has engaged audiences across multiple media platforms and inspired a range of fan responses. Each essay makes a unique contribution to our understanding of one of today鈥檚 most important media franchises.鈥濃擧enry Jenkins, coauthor, Participatory Culture in a Networked Era
Lucy Bennett, Paul Booth, Douglas Brown, Matthew Freeman, Ross Garner, Lincoln Geraghty, Jonathan Gray, Colin B. Harvey, Dan Hassler-Forest, Matt Hills, Bethan Jones, Lorna Jowett, Michelle Kent, Bridget Kies, Richard McCulloch, Emma Pett, Tom Phillips, William Proctor, Rebecca Williams, Mark J.P. Wolf, Joshua Wucher
